Morris Garages (MG) Bangladesh is launching its all-electric MG S6 EV, bringing together contemporary automotive design, fashion and Bangladeshi heritage.
“A little too extra for this era, a little too for this century. But then again, fashion has never been about fitting in,” the campaign statement reads, highlighting the connection between personal style, cultural roots and heritage.
The campaign celebrates the distinctive identity of Bangladeshis, drawing inspiration from their traditions while embracing modern design and innovation.
The creative team includes designer Samaha Subah, choreographer Mahmudul Hasan Mukul, and makeup artist Persona. Kulture is responsible for management.
The launch campaign positions the MG S6 EV at the interse
ction of electric mobility, contemporary lifestyle and cultural expression.
